Jake Kimpton

Analytics Consultant, Cornwall

Tools

Enhanced UTM Generator Tool

Part of my consultancy involves training clients on Analytics best practises. A common audit issue I come across is UTM usage, or lack of. Typically, UTM tags are used to monitor campaign performance based on a source, medium, campaign, term and content value. Not all of these are required for Google Analytics to work, but if used incorrectly, you are effectively overwriting GA’s best guess with false data. Not so handy for the quarterly campaign reports. This tool will correct and help teach in the best way to use UTM tagging. Plus, it’ll keep a local copy of each UTM URL you generate within your browser. Neat right?

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