If you’re embedding HubSpot forms on web pages, there’s good reason to track those submission actions in Google Analytics and Google Tag Manager. But also, by monitoring for submission actions using GTM, you can then harness that data for other platforms such as Facebook Ads, LinkedIn Ads or Bing Ads etc. This ia a great way to connect conversions from submissions to campaigns.
The following GTM setup guide will allow you to track a set of actions associated with Hubspot Live Chat and then send that info into Google Analytics as a new Event. This is great because then you can map a new Goal to any of the event actions below to track the success of the form but also to track incoming campaign traffic conversion rates.