If you’re embedding HubSpot forms on web pages, there’s good reason to track those submission actions in Google Analytics and Google Tag Manager. But also, by monitoring for submission actions using GTM, you can then harness that data for other platforms such as Facebook Ads, LinkedIn Ads or Bing Ads etc. This ia a great way to connect conversions from submissions to campaigns.
Tracking rage clicks is a quick way to identify troublesome areas on your website. This is usually when a button or something that looks like a button isn’t doing the task the user thinks it should. I say “thinks it should” because this is also an effective way to understand if you are using an element that looks like it should be a button.
The following GTM setup guide will allow you to track a set of actions associated with Hubspot Live Chat and then send that info into Google Analytics as a new Event. This is great because then you can map a new Goal to any of the event actions below to track the success of the form but also to track incoming campaign traffic conversion rates.