If your site is utilising a framework like React, you are likely running a single-page application aka an SPA . In basic terms, a normal website will reload the page each time you click on an internal link to visit another page. When you do this, scripts and trackers like Microsoft Ads’ UET snippet are reloaded. They then capture the newly loaded page and send that information back to the platform so you can use it to build custom audiences and goals. This is the same for most pixels.
Another micro interaction to pick up on is when people copy text from your content. If you’re writing about technical subjects or have quotable content, it might get copied and shared elsewhere.
If you’re writing scripts, code or even Excel formulae, there’s a strong chance people will copy your text. And, in those types of articles, that’s the Goal! Measuring performance for differing article types is crucial and this is a great way to understand if people are harvesting your technical content.
If you’re embedding HubSpot forms on web pages, there’s good reason to track those submission actions in Google Analytics and Google Tag Manager. But also, by monitoring for submission actions using GTM, you can then harness that data for other platforms such as Facebook Ads, LinkedIn Ads or Bing Ads etc. This ia a great way to connect conversions from submissions to campaigns.
Tracking rage clicks is a quick way to identify troublesome areas on your website. This is usually when a button or something that looks like a button isn’t doing the task the user thinks it should. I say “thinks it should” because this is also an effective way to understand if you are using an element that looks like it should be a button.
The following GTM setup guide will allow you to track a set of actions associated with Hubspot Live Chat and then send that info into Google Analytics as a new Event. This is great because then you can map a new Goal to any of the event actions below to track the success of the form but also to track incoming campaign traffic conversion rates.