About me

I live between the marketing & analytics intersect

I primarily operate between marketing and analytics teams to translate & deliver requirements in the form of actions, measurements and key insights. My ability to work within these two segments means I am able to offer tangible insights to aid in long-term digital strategy development.

Data Driven

Any decision I make is backed by data. I always follow my mantra with any decisions I make or want to make: hypothesise, test, measure, optimise


I don’t hide the truth to avoid conflict and I am open about my thoughts to whomever asks.


Thinking about what’s next and who’s affected can make or break projects and campaigns. Getting it right in the first place minimises friction with people and businesses


In with the new out with the old. I’m not stickler to hanging onto old ways of operating if new paths are available. Test driven development can open up new possibilities